Digital content superstars like Gary Vaynerchuk and Harvey Levin proved a long time ago, that blogging is good for business. Each day the two of them draw millions of readers who are eager to consume the information that they produce.
Fortunately for you, you don’t need millions of viewers a day to make blogging a profitable part of your marketing and business development strategies.
Blogs present an infinite amount of opportunity for you to reach niche audiences. So, if you haven’t already considered blogging, read on for the 411 on why your company needs a business blog.
BLOGS ARE EASY TO OPERATE
You do not have to be a programmer to have a beautiful blog. Astute engineers have developed sleek interfaces for novice CMS users that are as easy to customize as Cut and Paste.
A well-informed part-time content manager could write and publish buzz worthy content with very few resources. Company employees with very different roles could collaborate and contribute to the content on your site without years of technical experience.
BLOGS HAVE REAL-TIME CAPABILITIES
Many bloggers choose to schedule their posts in advance, but blogs can also be written on the fly at events or on the road.
Additionally, blogs can work for you during your off hours. Potential clients can consume blogs in their own time and sign up for the products they need without having to haggle with sales folks. Sales teams can focus on consulting their customers and educating them on how to leverage your services.
BLOGS CAN DRIVE SEM
Blogs are an invaluable resource for businesses that might be trying to improve their search engine marketing on a tight budget. They can strengthen business’s visibility on the web.
Great viral resources are shared often and receive a ton of backlinks. The number of backlinks your content or page receives affects a its position on today’s most popular search engines.
Backlinks are exactly what they sound like they are. They are the links from other pages back to yours. The more reputable the page that links back to you, the more reputable your page will be in the eyes of most search engines.
BLOGS ARE MEASURABLE
Over 25% of business owners say that blogging has become critical to their success.
If you are very organized and specific about the scope of your campaign, blogs can provide easy ways to measure the success of your efforts. Most blogs today offer easy-to-access reports on things like traffic and engagement. You can use your blog to test certain messages before rolling them out to a bigger audience.
BLOGS COMMUNICATE
A great blog can become a reliable, low cost hub of communication. You can connect tools like social media, coupon technology, and shopping carts. Your customers can share their experiences with your brand, and you can address their concerns. You can become a thought leader and be sought out for quality information. Most importantly, you can capture leads to be nurtured.
Blogs are a great opportunity for brands to be creative. They come in rich formats from video to print. No matter the form your blog takes, the best blogs aim to provide their audiences with the information they need to make well-informed choices. Your audiences will reward your good work with brand loyalty.