From conception to clean up, it’s hard to throw a successful sales event or public relations event without an event planning agency.
Whether you’re managing your company’s annual gala or preparing for a product launch, you need your event to hit as many of your goals as possible. Your reputation depends on it.
What is a KPI? KPI (Key Performance Indicator) is the metric(s) that you should be able to present to management to prove the value of your marketing campaign. They include things like keyword search, unique visitors and sales. However, they vary for all businesses. It is important to understand your KPI before you start to Read more about BMC Buzzword: KPI[…]
When’s the last time you reviewed your company’s position statement? Can all members of your team explain the unique benefits of your company in a sentence? Businesses that don’t take the time to position their brands run the risk of being positioned by their competitors. Fortunately, developing a solid brand positioning statement does not have Read more about POSITIONING YOUR BUSINESS FOR SUCCESS[…]