When’s the last time you reviewed your company’s position statement? Can all members of your team explain the unique benefits of your company in a sentence? Businesses that don’t take the time to position their brands run the risk of being positioned by their competitors. Fortunately, developing a solid brand positioning statement does not have Read more about POSITIONING YOUR BUSINESS FOR SUCCESS[…]
If you need to compare prices on a new lawn mower what do you do? When you and your friends need a new spot for happy hour where do you go? If your puppy has an accident on your girlfriend’s new white rug, how do you find help?
You go to the internet—and so do millions of people looking for businesses just like yours.
Digital content superstars like Gary Vaynerchuk and Harvey Levin proved a long time ago, that blogging is good for business. Each day the two of them draw millions of readers who are eager to consume the information that they produce.
Fortunately for you, you don’t need millions of viewers a day to make blogging a profitable part of your marketing and business development strategies. […]
Good marketing campaigns live or die by the quality of their offers. Marketing offers are the primary method of generating leads. Smart businesses use their marketing offers to collect information that they can use to begin building relationships with their customers.
Successful business are a product of stellar marketing tactics and excellent customer service. However, at some point all businesses stagnate.