Reading is fundamental. At an executive level, written words deliver the most critical information. On a personal level, you are able to read the nutrition facts on your Whole Foods. Copywriters are excellent at communicating messages in text-form. If you want to influence an audience, be (or hire) an excellent copywriter. What is a copywriter? Read more about 5 Traits of Effective Copywriting[…]
What is a KPI? KPI (Key Performance Indicator) is the metric(s) that you should be able to present to management to prove the value of your marketing campaign. They include things like keyword search, unique visitors and sales. However, they vary for all businesses. It is important to understand your KPI before you start to Read more about BMC Buzzword: KPI[…]
When’s the last time you reviewed your company’s position statement? Can all members of your team explain the unique benefits of your company in a sentence? Businesses that don’t take the time to position their brands run the risk of being positioned by their competitors. Fortunately, developing a solid brand positioning statement does not have Read more about POSITIONING YOUR BUSINESS FOR SUCCESS[…]
If you need to compare prices on a new lawn mower what do you do? When you and your friends need a new spot for happy hour where do you go? If your puppy has an accident on your girlfriend’s new white rug, how do you find help?
You go to the internet—and so do millions of people looking for businesses just like yours.
Good marketing campaigns live or die by the quality of their offers. Marketing offers are the primary method of generating leads. Smart businesses use their marketing offers to collect information that they can use to begin building relationships with their customers.
Successful business are a product of stellar marketing tactics and excellent customer service. However, at some point all businesses stagnate.